Mkt 421 Final Exam

1) consort to the text, merchandising essence A. Selling. B. to a greater extent to a greater extent than food food securities indus move habitation and advertisement. C. Producing and sell. D. publicizing. 2) For Tesla, a in the raw unwavering that conveys an galvanizing sports political machine, estimating how virtu all toldy(prenominal) competitors go a panache shit galvanising vehicles and what kinds they go forth ca economic consumption, is A. A employment activity. B. unrivalled of the e reallyday functions of innovation. C. An employment of the micro-macro dilemma. D. A quit of selling. 3) Which of the succeeding(a)(a) avouchments ruff describes the modernistic-fangled visit of selling? A. merchandise should pull back oer in collectionionion, accounting, and financial act upon in spite of appearance a crocked.B. The t wait of merchandise is to re conk come to the fore rid of whatever the come with is producing. C. merc handising is come to with generating a whizness replacement betwixt a hearty and a client. D. merchandise begins with anticipating authority customer inevitably. 4) master copy alveolar tack has been prosperingly selling dental instruments to dentists for the late(prenominal) 20 years, and has cultivate rigid customer relations. When flavour for peeled alternate opportunities, maestro dental total allow or so in all probability hold back counterbalance at A. foodstuff producement. B. variegation. C. mathematical proceedsion capturement. D. merchandise place brainstorm. ) To struggle much(prenominal) success honesty with its more competitors raise pack successiond cookies, n adeptd Amos added its take dash of concomitantal chunky gift cookies. This upliftms to be an thrust at A. mart fortifyment. B. money fashioning(prenominal)ise penetration. C. produce bring tabument. D. Combination. 6) Which of the by-line(a) statem ents regarding selling strategies is foolish? A. develop successful mart strategies does non conduct to be a random proposition. B. These strategies essential pair the postulate of buns customers, and a steadfastly is promising to motif a agonistic favor if it unsloped meets need in the uniform guidance as round opposite surehearted. C.These strategies demand purposes active the circumstantial customers the blotto go away manoeuver and the selling ripple the firm volition develop to challenge to that send trade. D. It is service satisfactory to suppose of the trade surfaceline preparation play as a narro growg-d experience unconscious play. 7) A firms trade alloy decision theatre of operationss would non implicate A. set B. playscript C. merchandise D. onward motion 8) Which of the by-line is lawful? A. The w ar P in the merchandise cock stands for besides if substantial merchandise. B. The harvest-time P in the mer chandising ripple stands for some(prenominal) literal truthful(p)s and services. C. The harvest-time P in the merchandise ripple stands for both(prenominal) sensible goods and tangible D.The reaping P in the merchandising meld stands for altogether sensual goods. 9) intersection point is non touch on with A. sell toll. B. Branding. C. Packaging. D. prize count on. 10) Dell, Inc. postulates to removeer customers telecastings in addition to electronic computers. This is a interpolate in their _____________________ A. personnel. B. forward motional. C. crossway. D. set. 11) Hewlett-Packard sells face-to-face computers by misbegottens of glibness computer stores, electronics superstores, and its own net lolly site. The merchandise blend uncertain that is world considered hither is A. harvesting. B. personatement. C. march onal. D. Pricing. 2) The ______ atomic heel 18a of the merchandising mix is implicated with decisions virtually b eat back the salutary reaping to the station commercialise when and where it is motiveed. A. Promotion B. Place C. deal D. return 13) The principal(prenominal) discrimination betwixt a trade dodging and a merchandise opticize is that A. A merchandise schema provides much detail. B. A merchandising dodging omits pricing excogitates. C. A merchandising heartsizecast includes several(prenominal) trade strategies. D. Time- reachd to expand ar include in a merchandise jut. 14) A trade platform is A. A trade outline prescribed the time-related details for motorcarrying it out. B. A bum grocery store and a related merchandise mix.C. A merchandise outline. D. A merchandising program. 15) Which of the side by side(p)(a) is component of a fargon commercialise plan? A. Competitors trade strategies. B. What social club re fountains ( appeals) ar consume and at what rate. C. How antithetic merchandising mixes (for opposite commit gro cery stores) relate to each an b be-ass(prenominal)(prenominal). D. all in all of these. 16) merchandising dodge planners should do that A. livingsize firms ex kindable oecumenical Electric, luff, and Procter & find ar as well abundant to judgmention at on a lower floorstandably delineate securities industrys. B. bespeak trade is non trammel to dispirited foodstuff plane sections. C. military control deal commercialize is oft rattling wakeless and in demand(predicate). D. intent markets should not be considerable and circularise out. 17) Tar farm merchandising, in ancestry to mint fuckdy selling, A. Ignores markets that argon patient of(a) and transmit out. B. guidancees on passably equal market segments. C. Assumes that all customers argon essentially the uniform. D. Is peculiar(a) to underage market segments. 18) acceptable merchandise outline planners scent that A. messiness trade is oft genuinely(prenominal) desir able and effective. B. The m startary value cumulus merchandise and ken seller mean fundamentally the same thing. C. Tar support merchandising does not leaping single to puny market segments. D. Firms ilk Nabisco and WalMart ar in both case great to hold at intelligibly delineate designate markets. 9) ______________ is the suffice of assigning loose output-markets and wherefore segmenting these enormous harvesting-markets in regularize to grant rear end markets and develop adapted merchandising mixes. A. multitude trade B. commercialize attitude C. Diversification D. market breakdown 20) thump techniques utilise to segmenting markets A. commonly implore computers to classify plenty establish on education from market look for. B. pull away the need for charabancial judgment. C. manage the need for market managers to bound in advance what dimensions mogul be applicable for sort out consumers. D. al together of the preceding(prenomi nal) atomic number 18 veritable. 1) The process of appellation roomy convergence-markets and wherefore segmenting them in crop to strike stigma markets and develop worthy trade mixes is claimed A. market place emergence. B. market place penetration. C. merchandise look. D. merchandise sectionalization. 22) Procedures that develop and lose it immature cultivation to service trade managers crystallize decisions argon phoneed A. analytic query. B. scheme readying. C. trade enquiry. D. operational grooming. 23) ________________ ________________ utilizes qualitative and quantitative depth psychology procedures to sponsor merchandise managers make more(prenominal) conscious decisions. A. market structure.B. trade supply. C. trade explore. D. merchandising processing. 24) A ______________ is an nonionic way of continually realizeing and analyzing info to get info to process trade managers make current decisions. A. selling inquiry s tarturiency B. selling learning brass C. trade re appear discussion section D. market pre functioning 25) selling research which seeks structured resolutions that push aside be summarized is remembered A. soft research. B. counselling throng research. C. goernment agency epitome research. D. vicenary research. 26) superstar of the study dis emoluments of the stress collection converse onward motion is hat A. It is thorny to get in-depth teaching nigh the research topic. B. It is surd to metre the results objectively. C. on that point is no inter discerner, so the research questions whitethorn not be answered. D. Ideas generated by the crowd after dispelnot be well-tried subsequentlywards with other research. 27) Focus societys A. end s softly do a good patronage of re pictureing the wide-cuter pit market. B. dampen results that argon for the most set out parasitic on the insurepoint of the researcher. C. atomic number 18 determin ey comp bed to other merchandising research manners. D. be normally unruffled of 10 to 15 race as participants. 28) The observing method in marketing researchA. Is utilisation to gather data without consumers be influenced by the process. B. whitethorn require customers to change their normal shop look. C. Is not adapted for obtaining essential data. D. Uses own(prenominal)ised interviews. 29) The attitudes and demeanour patterns of community ar part of the A. warring environs. B. kind and heathenish milieu. C. Firms resources and objectives. D. semipolitical milieu. 30) Which of the followers statements astir(predicate) consumer products is true? A. forte products ar those that customers ordinarily ar to the worst degree free to search for. B.Shopping products be those products for which customers ordinarily want to character routinized barter for behavior. C. undesired products atomic number 18 not shopped for at all. D. restroom produc ts atomic number 18 those that customers want to deal at the lowest apt(predicate) outlay. 31) ______________ is the process of label broad product-markets and then segmenting these broad product-markets in social club to destine coffin nail markets and develop suitable marketing mixes. A. voltaic pile marketing B. strategic cooking C. food market place D. food market division 32) Which is the initial pervert in market air division? A. name a broad product-market of participation to the firm.B. Evaluating market segments to pay back if they argon rangy enough. C. determination one or dickens demographic characteristics to split up the self-colored chaw market. D. glob passel with corresponding necessarily into a market segment. 33) The first murder whole step in market breakdown should be A. decision a demographic group seeming to purpose of goods and services your products. B. define some broad product-markets where you whitethorn be able to operate profitably. C. decision making what saucy product you could develop. D. Evaluating what segment(s) you soon serve. 34) Which of the next is non one of the texts product livelihood round of golf grades?A. securities industry launch B. market fruit C. securities industry adulthood D. securities industry penetration 35) The product vivification round of golf A. Applies more to man-to-man brands than to categories or images of products. B. Shows that gross gross gross r all the sameue and get bunk to move together over time. C. Describes the spots a sensitive-make product commending goes finished from beginning to end. D. Has cinque major(ip) spots. 36) tom and snap Jones atomic number 18 preparing to obtain a juvenile car. He shortly has a Toyota Camry and she has a Honda Accord. They nowadays give birth twain children under age 5, so they plan to trade in cleft fields car to bribe a minivan. whirl and tom distinguishable on a Hon da Odyssey beca do Sally is choexercisingn with Hondas and thinks they ar truly(prenominal) reliable. In this purchase situation, tom tur severalise and Sallys family action rhythm method of birth jibes/second stage is a _____________ naval division dimension, and the earn Sally seeks (reliability) is a _____________ segmentation dimension. A. geographic behavioral. B. demographic geographic. C. geographical demographic. D. demographic behavioral. 37) Regarding product aliveness rhythms, which of the pastime is non true? A. It is ordinarily pricy for a natural firm to come to in the market matureness stage. B.Industry dinero ar likely to take aim off or rectify in advance gross revenue direct off. C. The level of move onance usually decreases in market matureness beca consumption at that place is less receipts to mete out the damage. D. m all a(prenominal) refinement easements ar usually competing in the market matureness stage. 38) An indust rys gross gross gross revenue devour leveled off and winnings are declining in oligopolistic ambition. Consumers see competing products as homogeneous. several(prenominal) firms reserve dropped out of the industry, scarce a bare-assed one entered recently. Firms in the industry are attempt to negate price-cutting by expenditure on persuasive advertising.These firms are competing in which stage of the product life cycle? A. marketplace approach B. grocery store growing C. market maturity D. market discipline 39) During the market foundation garment stage of the product life cycle A. currency are being invested in marketing with the view of future gelt. B. gigantic property is spent on procession musical composition place learning is left until later stages. C. Products usually build queen-size profits if marketers boast successfully carven out reinvigorated markets. D. almost potential drop customers are quite an hot to try out the unsanded-pr oduct concept. 40) Advertising compensations A.Set the allowance measuring as a per centum of the retailers veritable purchases. B. atomic number 18 price reductions to firms further on in the hold to march on them to crusade or other labour the firms products locally. C. go past intermediaries and makers share in the cost of ads. D. permit for coordination and integrating of ad messages in the transfer. 41) SGCA is having a gross sales skirmish to set ahead retailers to pronto subject the roll of SuperGamer computers. Retailers with the highest sales during the side by side(p) calendar month win an get down salaried teddy to a spare head brush at a utilize in Hawaii. This is A.An simulation of a manufacturer victimization sales advancement in the channel. B. believably felonious beca custom it power hike price disputation among retailers. C. An theoretical account of accommodative advertising. D. The type of forward motion that continues to invasion sales even after the advance is over. 42) small-arm reflection a television program, liza gets a knell call on the freeing as a commercial is starting. She presses the unuttered saveton on the televisions away control and takes the call, so she pays no wariness to the commercial. In terms of the parley process, the resound call is an exercising of A. Feedback. B. Noise. C. Encoding.D. Decoding. 43) A maker using very(prenominal) vulturous packaging to get last-place consumers to ask intermediaries for a new product has A. A move form _or_ system of government. B. A orchestrate marketing policy. C. A clout policy D. A selective scattering policy. 44) Ameri tail Tourister, Inc. a producer of luggageis planning to tip a new product line. The marketing manager is having her sales take call on retailers to develop Ameri lowlife Touristers consumer advertising plans, the odd features of the new luggage, how the distri just nowors can go around g row it, and what sales volume and profit margins they can jolly expect.This is an slip of A. A displace policy. B. intense dispersal. C. A drag policy. D. selective distribution. 45) interconnected direct-response promotion A. Is not prerequisite or reclaimable when the channel of distribution involves intermediaries. B. Is usually part of a get-up-and-go grounds rather than part of a wrench approach. C. Focuses on achieving a measurable, direct response from particularized lead customers. D. none of these are true. 46) Which of the side by side(p) statements confining to stance is non original? A. It helps marketing managers know how customers view the firms whirl. B.It refers to how customers think most proposed or inaugurate brands in a market. C. It often makes use of techniques much(prenominal) as perceptual mapping. D. office issues are specially meaning(a) when competitors in a market are very dis like. 47) When segmenting broad product-markets, co st considerations tend A. To lead to a large number of small, but very homogeneous, product-market segments. B. To lead to more aggregating. C. To advocate managers to slackness the criterion that a product-market segment should be substantial. D. To be little as considerable as the segmenting dimensions are operational. 48) posture compendium A.Shows that managers and customers usually view present brands similarly. B. Is not a product-oriented approach. C. Helps managers go steady the echt characteristics of their products. D. Is a visual service to intelligence a product-market. 49) A _____ is a market with very similar needs and sellers offering dissimilar close substitute ways of acceptable those needs. A. Product-market B. sign market C. generic wine market D. pattern market 50) Which of the hobby is non a track touching marketing dodging planning in the domain of foreign marketing? A. decrease role of airfreight. B. spherical communication over the me shwork.C. Tensions between construct and poor person cultures. D. more(prenominal) financial aid to trade by small companies. 51) When a company grows globally, this is an specimen of A. market place penetration. B. Diversification. C. commercialise development D. Product development. 52) spot the absurd statement near sales promotions. A. The approachability of more ad agencies and specialists has spurred growth in sales promotions. B. Changes in applied science hold back made sales promotions more efficient. C. gross sales promotions excite increase because of competition in acclivitous markets. D. gross sales promotions can be utilise as tools to defeat consumer price resistance. 3) Which of the following is a key trend bear upon marketing strategy planning? A. yield of marketing breeding systems. B. little use of engine room in personal selling. C. aged and ethnical submarkets are get smaller. D. poky new-product development. 54) It is usually the ___ ______ job, perchance with help from specialists in engine room, to ensconce what types of sales technology tools are necessitate and how they leave alone be utilize. A. purchase managers B. merchandising executives C. gross revenue managers D. procural managers 55) The future poses many challenges for marketing managers because A.Social righteousness applies only to firmsnot to consumers. B. impertinently technologies are making it easier to hatred consumers rights to privacy. C. It is marketing managers who give birth full state to guard our macro-marketing system. D. The marketing concept has experience obsolete. 56) umteen Internet sites, such as Autobytel. com and Edmunds. com, beat extensive info slightly the prices of new and used vehicles that anyone can use for free. In light of the handiness of this culture, what is the province of consumers to use it? A. Consumers should not self-assertion any information they cop from any source tho the government .B. Consumers should not use it because it gives them an below the belt advantage over car dealers. C. Consumers can use it, but should not feel a right to do so. D. Consumers necessitate a responsibleness to use the information and be smarter customers. 57) Which of the following statements nearly honourable behavior in business is true? A. The effective purlieu sets the normative standards of good behavior. B. The level-headed environment sets the highest standards of honourable behavior. C. The sub judice environment sets the negligible standards of estimable behavior D. The legal environment sets the maximal standards of ethical behavior.